Plain-looking unisex watch by S’poreans raises S$25,400 on Kickstarter

Brandless is the new brand.

By Belmont Lay | March 16, 2017

A super minimalist, okay affordable, plain-looking, lowkey hipster, unisex watch put together, marketed and retailed by Singaporeans is making some Kickstarter waves.

The Everyday Watch by Plain Supplies, an independent label run by a Singaporean couple, Mandelena Koh and Poh Shen, has raised more than S$25,400 on crowdfunding site Kickstarter.

That amount was put up by 237 backers.

The Kickstarter campaign was launched on Jan. 24, 2017. The S$8,000 funding goal was reached in one day.

The project is now aiming for the next S$30,000 goal.

Those who funded the project with a S$69 pledge are set to receive a watch with four interchangeable straps. The future retail price is S$119.

Orders are expected to be fulfilled internationally by May 2017.

This watch is one step higher up the rung than a Daniel Wellington: It doesn’t have the annoying DW logo brand etched on it that announces to the world you are a lowkey hipster.

With a brandless analogue interface, it screams lowerkey hipster.

Plains Supplies entered the Kickstarter universe as it wants to tap the international market.

The watches were previously sold at pop-up events in Singapore.

The low cost of the product is due to the direct to consumer distribution with no middlemen.

Check out the The Everyday Watch Kickstarter.


Related articles:

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Kickstarter finally launches in S’pore & Hong Kong


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About Belmont Lay

Belmont Lay wrote about friskiness in his Yahoo! News column, mishandles the 3rd most overrated website in Singapore and can pronounce “tchotchke”.

Don’t follow him. He’s not Jesus.

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